How to Choose a Wig Color

Choosing a color for your wig can be tricky, whether you’re looking to match your natural hair color or want to try something different. Since most styles come in a large selection of colors, it’s important that you choose a color that will be the most flattering match for you. There are many factors that tie into which color will look best on you – from skin tone to eye color. That said, a big advantage to wearing a wig is that you can easily get the color you want without chemically damaging your hair. So feel free to experiment a bit, and consider color beyond your natural tone. Our experienced design team has compiled a list of tips and important information to help you through your journey of deciding on your perfect color. 

  1. Avoid choosing a color that is more than two shades lighter or darker than your natural hair color. If you pick a color that’s much lighter or darker than your natural hair color, the result will be dramatic. It is typically a safer choice to go with a shade similar to your natural one to start off with. If you’re have your mind set on a dramatic change, consider changing the color gradually over a period of time, such as 3 months.
  2. Choose a shade that looks great with your skin tone and eye color. Skin tone is very important when choosing a wig color. As you age, your skin tone tends to look a little washed out. However, choosing the right hair color can help give you a more youthful look. For the most natural look, choose a color that's close to your own skin tone or slightly lighter. If you prefer a more contrasted look, keep in mind that strong contrasts can be overwhelming to your face, as well as draw more focus to your facial features. It is also important to look at your eye color when deciding on a hair color. If your eyes are golden brown, green, hazel, or light blue, choose a wig with dark or golden browns, chestnut, auburn, or red highlights. If your eye color is dark brown, deep blue/blue-gray, or dark hazel, choose a wig with more natural colors, such as black, brown, and blonde tones. 
  3. If you want a blonde wig, consider what color your hair was when you were a child. If you were blonde when you were a child, chances are, blonde will also work for you as an adult. To match your current skin tone, choose a shade that’s a little darker than what you had as a child.
  4. Looking for highlights? You’ll be happy to discover that both synthetic wig fibers and human hair products are pre-blended with natural looking highlights, designed with a blend of shades that provide a rich, natural-looking color. Golden highlights can help to brighten your complexion and give your skin a more youthful appearance. If your wig is auburn, choose copper highlights to brighten the look. Natural brunettes look best with caramel, and blondes look best with honey tones for highlights. Looking to try the ombre trend? We offer ombre wigs too. 

Buying a wig can be an exciting experience. With wigs, trying new colors can be a faster, easier, less costly experiment and all without damaging to your natural hair. If you frequently wear wigs, or are just making a one-time fashion statement, it’s important to choose a color that matches you and your personality. Once you find your “color”, you’ll be well on your way to looking and feeling more confident.

You can easily view all of our Wig Color Charts for a complete overview of our current color selections. You can also order color swatches for FREE, as well as use our complimentary color matching service

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